GMA Highlights Exclusive Deals from Mom-Owned Small Businesses
Tory Johnson is celebrating 20 years at “Good Morning America” by featuring a curated selection of “Deals & Steals” that honor mom-owned enterprises.
This special event offers shoppers deep discounts on a variety of products, ranging from high-end skincare and beauty to home essentials and family games.
Savings for this event reach up to 50% off original retail prices, with some featured items starting as low as $8 for a limited time.
The promotion highlights the innovation and quality found within small businesses, providing exclusive access to premium brands at a fraction of the cost.
Essential Guidelines for GMA Deals & Steals Shoppers
To participate in these exclusive offers, shoppers must follow specific protocols established for the “Good Morning America” audience.
- Limited Availability: All deals are available only while supplies last and no back orders or rain checks will be issued.
- Shipping Policies: Shipping rates are valid within the continental U.S. only, and costs vary depending on the specific vendor.
- Direct Contact: For assistance with any deal, customers can email Tory Johnson and her team directly at help@gmadeals.com.
- Ecommerce Terms: By clicking shopping links, visitors leave the main news site to visit independent e-commerce platforms with separate privacy policies.
Grande Cosmetics: Pioneering Lash and Brow Growth

Grande Cosmetics offers clinically-proven formulas designed to provide real results for lashes, brows, and hair.
- GrandeLASH-MD: A proprietary lash complex that promotes the appearance of longer and thicker lashes in 4 to 6 weeks.
- GrandeBROW: Specifically targets over-plucked and thinning brows to bring them back to life.
- GrandeHAIR: An enhancing serum formulated to address thinning hair and improve overall hair health.
- Additional Items: The deal also includes GrandeMascara and GrandeLash Sensitive options.
- Pricing: Items are discounted to $24–$99, a full 50% off the original $48–$199 price range.
L’AVANT Collective: Non-Toxic Luxury for Home and Laundry

L’AVANT Collective provides plant-based, high-performance cleaning solutions that have been recognized by major luxury lifestyle publications.
- Multipurpose Cleaner: Delivers a powerful clean in a stylish, reusable bottle to tackle everyday household messes.
- Concentrated Detergent: A five-times concentrated formula designed to turn routine laundry into an elevated sensory experience.
- Fragrance Profiles: Shoppers can choose from Fresh Linen, Blushed Bergamot, and Ambre Santal scents.
- Product Range: Includes hand soap, dish soap, and hand lotion with a limit of two per product.
- Pricing: Featured items are available for $8–$19, down from the original $16–$38.
KORA Organics: Award-Winning Certified Organic Skin Care

Founded by Miranda Kerr, KORA Organics utilizes certified organic ingredients that contain up to 60% more antioxidants than conventional alternatives.
- Turmeric Mask: A best-selling 2-in-1 treatment that functions as a gentle scrub or a leave-on detox mask.
- Noni Glow Face Oil: A lightweight formula designed to visibly nourish, brighten, and smooth dull skin.
- Product Variety: A large assortment of creams, oils, and serums are included in the 50% off promotion.
- Pricing: Exclusive prices range from $10–$39.50, compared to the original $20–$79.
- Shipping: Standard shipping for these organic skincare orders is set at $4.99.
Mini Mahjer: Family-Friendly American Mahjong Sets

Mini Mahjer simplifies the traditional game of Mahjong to make it accessible and enjoyable for the entire family.
- Innovative Learning: Features simplified winning combinations tailored for young players and beginners.
- Leveled Cards: Players can progress through Beginner, Intermediate, and Advanced levels at their own pace.
- Complete Set: Each kit includes kid-friendly tiles, accessories, and a comprehensive instructional guide.
- Pricing: The complete game is offered at $80, providing a 50% savings off the $160 retail price.
- Shipping: Flat rate shipping of $4.95 is available for all three featured sets.
Gymwrap: Patented Sweat-Wicking Fitness Accessories

Gymwrap offers high-performance headwear designed to keep sweat out of the eyes and protect hair during intense physical activity.
- EvapoCOOL 2.0: Patented tri-layer technology that wicks sweat away and allows for rapid drying and breathability.
- EdgeTECH: A specialized double-layer fabric used in Bandi headbands to protect hair edges during workouts.
- Compression Fit: Brushed stretch compression ensures the headbands stay securely in place during all activities.
- Pricing: Workout sweatbands and socks are available for $12.50–$14, reduced from $25–$28.
- Shipping: Orders for Gymwrap products include a shipping fee of $6.49.
Ceremonia: Clean Hair Care Rooted in Latin American Ingredients

Ceremonia replaces toxic fillers with natural ingredients to tackle the root causes of hair issues like frizz and scalp irritation.
- Aceite de Moska: A scalp-balancing pre-wash oil designed to treat dandruff while promoting healthy regrowth.
- Guava Rescue Spray: A multi-functional spray that detangles hair and provides heat protection up to 450 degrees Fahrenheit.
- Leave-In Conditioner: A moisturizing cream clinically proven to reduce frizz by 50% and boost hair shine by 48%.
- Pricing: Individual items and kits are available for $9–$24.50, reflecting a 50% discount.
- Shipping: Delivery is $8.50 or free on orders totaling over $50.
Overview of Today’s Featured Brands and Savings
The following table summarizes the exclusive offers available through this special mom-owned business showcase.
| Brand Name | Category | Starting Price | Discount |
|---|---|---|---|
| Grande Cosmetics | Beauty & Growth Serums | $24 | 50% Off |
| L’AVANT Collective | Home & Laundry Care | $8 | 50% Off |
| KORA Organics | Organic Skin Care | $10 | 50% Off |
| Mini Mahjer | Family Games | $80 | 50% Off |
| Gymwrap | Fitness Headwear | $12.50 | 50% Off |
| Ceremonia | Natural Hair Care | $9 | 50% Off |
Supporting these women-owned small businesses helps foster local economic growth while providing consumers with unique, high-quality products.
When selecting a certified organic skincare routine, shoppers can find significant value in brands that prioritize antioxidant-rich ingredients.