Cole’s The Better Wild Bird Feed has built its name on birdseed that squirrels can’t stand and birds can’t resist. Right now, View Your Deal is cutting the price on that seed nearly in half.
Cole’s The Better Wild Bird Feed is a family-owned brand built entirely around one goal: getting more birds to your backyard with seed they actually want to eat. VYDToday researched this brand’s deals to help you decide if it is worth buying.
TABLE OF CONTENTS
What’s In Cole’s The Better Wild Bird Feed Lineup?
Straight and Blended Seed
- Built from single seed types or carefully blended mixes, targeting specific backyard birds instead of a one-size-fits-all bag.
- No cheap filler like milo, wheat, or red millet, so less of the bag ends up wasted on the ground.
- Pulled from the top 1-2% of each crop and cleaned multiple times before packing.
Hot & Spicy Blends
- Capsaicin-coated seed that birds can’t taste but squirrels and other critters avoid entirely.
- Flavors like Blazing Hot Blend and Flaming Squirrel Seed Sauce let buyers add heat to seed they already feed.
- A practical fix for anyone who keeps refilling feeders that squirrels raid overnight.
Suet & Specialty
- Higher-fat options aimed at woodpeckers, nuthatches, and other suet-loving species.
- Rounds out a feeding station for households that run both seed and suet feeders.
Feeders & Accessories
- Tubular, bowl, and hummingbird feeders, including the Terrific Tube with a Quick-Clean removable base.
- Pop-off bottoms make cleaning fast, which matters since dirty feeders are a common reason birds stop visiting.
- Often bundled with seed in deal packages, so buyers get the seed and the hardware in one purchase.
Cole’s The Better Wild Bird Feed Deals: What’s Marked Down Right Now
Why Backyard Birders Keep Buying Cole’s
Our research found that Cole’s built its reputation on refusing to use filler seed, something most budget birdseed brands rely on to pad bag weight. That single decision shapes almost everything else about the product.
We discovered that Cole’s packs its seed using what it calls Harvest Fresh Lock, a system that avoids chemical coatings and mineral oil washes that other brands use to make seed look fresher than it is. After analyzing customer feedback and the brand’s own claims, this appears to translate into seed that holds nutritional value longer once it’s sitting in a feeder outdoors.
- No milo, wheat, or red millet filler seed
- Seed pulled from the top 1-2% of each crop
- Chemical-free Harvest Fresh Lock packaging
- Hot pepper options that deter squirrels without harming birds
How Cole’s Stacks Up Against Other Birdseed Brands
| Feature | Cole’s | Wagner’s | Kaytee | Audubon Park |
|---|---|---|---|---|
| Filler Seed | None used | Some blends included | Some blends included | Some blends included |
| Hot Pepper Options | Multiple blends | Limited | Limited | Not typically offered |
| Seed-Plus-Feeder Bundles | Yes, on View Your Deal | Rare | Sometimes | Rare |
| Positioning | Premium, family-owned | Mass-market, budget | Mass-market, budget | Value-tier |
Our research suggests Cole’s sits closer to the premium end of the birdseed market than most grocery-aisle brands, largely because of what it leaves out of the bag. For readers comparing options across categories, vydtoday tracks similar deal breakdowns on other outdoor and home brands.
✅ Pros
- No filler seed in any blend
- Squirrel-deterring hot pepper options
- Chemical-free packaging process
- Easy-clean tubular feeders
- Seed and feeder bundles available
❌ Cons
- Priced above filler-heavy brands
- Deal bundles run limited stock
- Backorders possible once holds lift
- Hot blends unsuitable for pet birds
- Return shipping is buyer’s responsibility
How to Save Even More on Cole’s
- We found that View Your Deal’s official TV segment is currently offering 50% off Cole’s seed, seed sauce, and seed-plus-feeder bundles, including the Happy Hummer Bundle and Blazing Hot Blend combo.
- Our team found deal prices dropping bags like the $28.99 Hot Meats 5lbs to $14.50, and the $84.99 Blazing Hot Blend + Terrific Tube bundle to $42.50.
- We discovered stock on these deals is reserved only while supplies last, with some items showing backorder or extended-offer options once holds lift.
Final Verdict: Is Cole’s Worth Buying?
We recommend Cole’s for anyone who has grown tired of refilling feeders that squirrels empty overnight, or who wants seed without the filler that ends up scattered under the feeder instead of eaten.
Our research suggests it’s worth buying now, while the View Your Deal discount roughly halves the price on seed and bundles. It’s less of a fit for buyers who feed pet birds indoors, since the hot pepper blends are designed specifically for wild birds outdoors.
You can explore more brands on our related Outdoor page.
Steve Harrison
E-commerce & Savings Expert with over 10 years of experience in e-commerce trends.