Cole’s The Better Wild Bird Feed has built its name on birdseed that squirrels can’t stand and birds can’t resist. Right now, View Your Deal is cutting the price on that seed nearly in half.
Cole’s The Better Wild Bird Feed is a family-owned brand built entirely around one goal: getting more birds to your backyard with seed they actually want to eat. VYDToday researched this brand’s deals to help you decide if it is worth buying.
Kaytee Wild Bird (No Mess or Waste Free) Food Seed Blend For Blue Jays, Woodpeckers, Juncos, Cardinals, Grosbeaks, Sparrows, and Finches, 10 Pound, (Packaging May Vary)
Our research found that Cole’s built its reputation on refusing to use filler seed, something most budget birdseed brands rely on to pad bag weight. That single decision shapes almost everything else about the product.
We discovered that Cole’s packs its seed using what it calls Harvest Fresh Lock, a system that avoids chemical coatings and mineral oil washes that other brands use to make seed look fresher than it is. After analyzing customer feedback and the brand’s own claims, this appears to translate into seed that holds nutritional value longer once it’s sitting in a feeder outdoors.
No milo, wheat, or red millet filler seed
Seed pulled from the top 1-2% of each crop
Chemical-free Harvest Fresh Lock packaging
Hot pepper options that deter squirrels without harming birds
How Cole’s Stacks Up Against Other Birdseed Brands
Feature
Cole’s
Wagner’s
Kaytee
Audubon Park
Filler Seed
None used
Some blends included
Some blends included
Some blends included
Hot Pepper Options
Multiple blends
Limited
Limited
Not typically offered
Seed-Plus-Feeder Bundles
Yes, on View Your Deal
Rare
Sometimes
Rare
Positioning
Premium, family-owned
Mass-market, budget
Mass-market, budget
Value-tier
Our research suggests Cole’s sits closer to the premium end of the birdseed market than most grocery-aisle brands, largely because of what it leaves out of the bag. For readers comparing options across categories, vydtoday tracks similar deal breakdowns on other outdoor and home brands.
✅ Pros
No filler seed in any blend
Squirrel-deterring hot pepper options
Chemical-free packaging process
Easy-clean tubular feeders
Seed and feeder bundles available
❌ Cons
Priced above filler-heavy brands
Deal bundles run limited stock
Backorders possible once holds lift
Hot blends unsuitable for pet birds
Return shipping is buyer’s responsibility
How to Save Even More on Cole’s
We found that View Your Deal’s official TV segment is currently offering 50% off Cole’s seed, seed sauce, and seed-plus-feeder bundles, including the Happy Hummer Bundle and Blazing Hot Blend combo.
Our team found deal prices dropping bags like the $28.99 Hot Meats 5lbs to $14.50, and the $84.99 Blazing Hot Blend + Terrific Tube bundle to $42.50.
We discovered stock on these deals is reserved only while supplies last, with some items showing backorder or extended-offer options once holds lift.
Final Verdict: Is Cole’s Worth Buying?
We recommend Cole’s for anyone who has grown tired of refilling feeders that squirrels empty overnight, or who wants seed without the filler that ends up scattered under the feeder instead of eaten.
Our research suggests it’s worth buying now, while the View Your Deal discount roughly halves the price on seed and bundles. It’s less of a fit for buyers who feed pet birds indoors, since the hot pepper blends are designed specifically for wild birds outdoors.
You can explore more brands on our related Outdoor page.
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