GMA Deals & Steals Celebrates AANHPI Small Businesses
Good Morning America has launched an exclusive “Deals & Steals” event on May 1, 2026, to honor small businesses owned by Asian American, Native Hawaiian, and Pacific Islander (AANHPI) entrepreneurs.
The event marks a significant milestone as it coincides with the 20-year anniversary of contributor Tory Johnson with the program.
Shoppers can access deep discounts of up to 52% on a variety of curated products through the dedicated GMADeals website.
The promotion highlights a range of categories including health-focused apparel, fashion accessories, and advanced oral care solutions.
These exclusive offers are available for a limited time and while supplies last for customers located within the continental United States.
Featured Brands and Major Discounts
The anniversary event brings together several innovative brands that offer unique solutions for everyday lifestyle needs.
- Forme: Specializes in posture-correcting activewear designed to improve musculoskeletal health.
- Sock Candy: Features sheer fashion socks with whimsical prints and bold colors.
- LIVFRESH: Offers teeth-cleaning products using patented dental technology.
For more insights on the industry, you can explore the Latest Small Business Trends to see how these entrepreneurs are shaping the market.
The pricing for these featured items starts as low as $6.50, making high-quality boutique products accessible to a wider audience.
Forme: Posture-Correcting Activewear
Forme is one of the standout brands in this “Deals & Steals” collection, focusing on wearable health technology.
Their product line includes posture-improving bras, leggings, and tees engineered to develop muscle memory over time.
According to the brand, the apparel helps facilitate deeper breathing and better alignment without requiring conscious effort from the user.
The discounted price range for Forme products during this event is set between $14.50 and $106.
Sock Candy: Whimsical Fashion Accessories
Sock Candy offers a creative twist on everyday accessories with their unique line of sheer fashion socks.
The brand focuses on vibrant floral and funky patterns that are designed to enhance and modernize any outfit.
Despite their delicate and sheer appearance, the products are engineered to be durable for daily wear.
Shoppers can find these fashion-forward socks at significantly reduced prices ranging from $6.50 to $12 during the GMA event.
Advanced Oral Care with LIVFRESH
The promotion also features LIVFRESH, a brand dedicated to improving oral hygiene through scientific innovation.
The company utilizes a patented formula known as “Activated Edathamil” to clean teeth more effectively than traditional methods.
LIVFRESH reports significant commercial success, with nearly three million tubes of their toothpaste sold to date.
Their products are marketed as safe for all age groups, providing a versatile option for family dental care.
To learn more about maintaining wellness, check out this Comprehensive Wellness Guide for modern health tips.
During this special GMA event, LIVFRESH products are available at prices ranging from $4.99 to $50.
Summary of AANHPI-Owned Brand Deals
The following table provides a quick reference for the brands, categories, and price points featured in the GMA Deals & Steals anniversary event.
| Brand Name | Product Category | Discounted Price Range |
|---|---|---|
| Forme | Posture Activewear | $14.50 – $106 |
| Sock Candy | Fashion Socks | $6.50 – $12 |
| LIVFRESH | Oral Care | $4.99 – $50 |
Important Purchase Details and Limitations
Customers interested in these deals should be aware of specific terms and shipping policies applicable to this promotion.
The deals are valid specifically for May 1, 2026, and inventory is limited across all participating vendors.
- Order Limits: Some brands have capped orders at eight to twelve items per customer.
- Shipping: Shipping rates vary depending on the specific vendor and product selected.
- Commissions: ABC and the “Deals & Steals” team receive a commission on purchases made through these links.
- Eligibility: Offers are restricted to customers within the continental United States.
Tory Johnson’s 20-year journey with Good Morning America continues to highlight diverse entrepreneurs through these curated segments.
The celebration of AANHPI-owned businesses aims to provide these small business owners with a national platform while offering viewers exclusive savings.
Products like the posture-correcting activewear and patented toothpaste represent the innovation found within the AANHPI community.
Interested buyers are encouraged to visit the GMADeals website early, as popular items often sell out quickly during these television-featured events.
