Beat the heat without breaking the bank — that’s the promise behind every SHAKEitCOOL deal.
But do the discounts on these viral cooling towels actually hold up once you dig into the details?
SHAKEitCOOL built its name on evaporative cooling towels, shawls, and apparel designed to keep athletes, fans, and outdoor lovers comfortable in extreme heat. The brand has picked up steam thanks to its “View Your Deal” TV feature, and now shoppers are hunting for the best price on its cooling gear. VYDToday researched this brand’s deals to help you decide if it is worth buying.
TABLE OF CONTENTS
Cool Gear Lineup: What SHAKEitCOOL Offers
Original & Extended Cooling Towels
- Activated with a quick shake and a splash of any temperature water, no refrigeration needed
- Built with UPF 40 sun protection plus moisture-wicking, quick-dry fabric
- Available in dozens of patterns, from sports-themed prints to solid colors, in both original and extended sizes
Cooling Shawls
- Oversized 70″ x 30″ design meant to drape, wrap, or layer for full upper-body coverage
- Same evaporative cooling technology as the towels, styled for concerts, farmers markets, and casual outings
- Doubles as a lightweight sun cover thanks to its added UPF protection
Cooling Apparel: T-Shirts & Hoodies
- Men’s and women’s cooling t-shirts and hoodies built with the brand’s signature heat-relief fabric
- Sized from S to XXL with a dedicated size chart for a more accurate fit
- Designed for all-day wear during workouts, work outdoors, or hot-weather commutes
SHAKEitCOOL: The Current Deals
Why You Should Buy from SHAKEitCOOL
Our research found that SHAKEitCOOL’s cooling towels rely on a genuinely different mechanism than a standard gym towel — the fabric is engineered to absorb water and release it slowly, which is what creates the long-lasting cooling effect rather than a quick, fleeting chill.
We discovered that the brand backs its products with multiple functional claims beyond cooling, including:
- UPF 40 sun protection built into the fabric
- Odor control and moisture-wicking performance
- A lightweight, quick-dry design made for repeated reuse
After analyzing the current lineup, we found the range of sizes, from compact towels to full shawls and wearable hoodies, gives shoppers more than one way to stay cool depending on the activity.
SHAKEitCOOL vs Competitors
| Feature | SHAKEitCOOL | Mission | Frogg Toggs Chilly Pad | HyperKewl |
|---|---|---|---|---|
| Sun Protection | UPF 40 | UPF 50 | Not specified | Not specified |
| Product Range | Towels, shawls, hoodies, tees | Towels, gaiters, hats | Towels only | Vests, wraps, towels |
| Reusability | Reusable, re-wettable | Reusable, re-wettable | Reusable, re-wettable | Reusable, re-wettable |
| Return Window | Store-specific return policy | 30-day returns | Varies by retailer | Varies by retailer |
| Shipping | US-based shipping | US and international | Widely available via retailers | US and international |
Our research suggests SHAKEitCOOL holds its own in the crowded cooling-gear space mainly because of its product variety — few competitors offer towels, shawls, and full apparel under one cooling-technology umbrella. For more brand comparisons like this, check out vydtoday.
Pros and Cons
✅ Pros
- Works with any water temperature
- Built-in UPF 40 sun protection
- Wide variety of patterns and sizes
- Full apparel range beyond just towels
- Reusable and machine washable design
❌ Cons
- Cooling effect fades and needs re-wetting
- Shawls and hoodies cost more than basic towels
- Popular prints sell out quickly
- US-focused shipping limits international buyers
- Fabric requires gentle care to maintain performance
Discounts, Coupon Codes & Gift Cards
- Our team found that SHAKEitCOOL offers new subscribers 20% off their first purchase just for joining its email newsletter.
- We discovered that shoppers coming from View Your Deal’s official TV segment on ABC’s The View can get exclusive pricing of roughly 50% off across cooling towels, shawls, t-shirts, and hoodies.
- The View Your Deal storefront limits these TV-featured deals to 10 units per order and notes stock is reserved only until the segment airs, so availability moves fast.
Final Verdict
We recommend SHAKEitCOOL for anyone who spends serious time outdoors in the heat, from athletes and hikers to parents managing summer sports schedules. Our research suggests the brand’s cooling technology and UPF protection deliver real, practical value rather than just marketing hype.
It’s worth buying when you catch it during an active discount window, like the newsletter offer or a View Your Deal feature, since retail prices on the shawls and hoodies run higher than typical cooling towels. It’s less worth it if you only need occasional cooling relief, since a single basic towel from a competitor may cover that need at a lower cost.
You can explore more brands on our related Apparel page.
Steve Harrison
E-commerce & Savings Expert with over 10 years of experience in e-commerce trends.