Beat the heat without breaking the bank — that’s the promise behind every SHAKEitCOOL deal. But do the discounts on these viral cooling towels actually hold up once you dig into the details?
SHAKEitCOOL built its name on evaporative cooling towels, shawls, and apparel designed to keep athletes, fans, and outdoor lovers comfortable in extreme heat. The brand has picked up steam thanks to its “View Your Deal” TV feature, and now shoppers are hunting for the best price on its cooling gear. VYDToday researched this brand’s deals to help you decide if it is worth buying.
Our research found that SHAKEitCOOL’s cooling towels rely on a genuinely different mechanism than a standard gym towel — the fabric is engineered to absorb water and release it slowly, which is what creates the long-lasting cooling effect rather than a quick, fleeting chill.
We discovered that the brand backs its products with multiple functional claims beyond cooling, including:
UPF 40 sun protection built into the fabric
Odor control and moisture-wicking performance
A lightweight, quick-dry design made for repeated reuse
After analyzing the current lineup, we found the range of sizes, from compact towels to full shawls and wearable hoodies, gives shoppers more than one way to stay cool depending on the activity.
SHAKEitCOOL vs Competitors
Feature
SHAKEitCOOL
Mission
Frogg Toggs Chilly Pad
HyperKewl
Sun Protection
UPF 40
UPF 50
Not specified
Not specified
Product Range
Towels, shawls, hoodies, tees
Towels, gaiters, hats
Towels only
Vests, wraps, towels
Reusability
Reusable, re-wettable
Reusable, re-wettable
Reusable, re-wettable
Reusable, re-wettable
Return Window
Store-specific return policy
30-day returns
Varies by retailer
Varies by retailer
Shipping
US-based shipping
US and international
Widely available via retailers
US and international
Our research suggests SHAKEitCOOL holds its own in the crowded cooling-gear space mainly because of its product variety — few competitors offer towels, shawls, and full apparel under one cooling-technology umbrella. For more brand comparisons like this, check out vydtoday.
Pros and Cons
✅ Pros
Works with any water temperature
Built-in UPF 40 sun protection
Wide variety of patterns and sizes
Full apparel range beyond just towels
Reusable and machine washable design
❌ Cons
Cooling effect fades and needs re-wetting
Shawls and hoodies cost more than basic towels
Popular prints sell out quickly
US-focused shipping limits international buyers
Fabric requires gentle care to maintain performance
Discounts, Coupon Codes & Gift Cards
Our team found that SHAKEitCOOL offers new subscribers 20% off their first purchase just for joining its email newsletter.
We discovered that shoppers coming from View Your Deal’s official TV segment on ABC’s The View can get exclusive pricing of roughly 50% off across cooling towels, shawls, t-shirts, and hoodies.
The View Your Deal storefront limits these TV-featured deals to 10 units per order and notes stock is reserved only until the segment airs, so availability moves fast.
Final Verdict
We recommend SHAKEitCOOL for anyone who spends serious time outdoors in the heat, from athletes and hikers to parents managing summer sports schedules. Our research suggests the brand’s cooling technology and UPF protection deliver real, practical value rather than just marketing hype.
It’s worth buying when you catch it during an active discount window, like the newsletter offer or a View Your Deal feature, since retail prices on the shawls and hoodies run higher than typical cooling towels. It’s less worth it if you only need occasional cooling relief, since a single basic towel from a competitor may cover that need at a lower cost.
You can explore more brands on our related Apparel page.
Never Miss a Deal Again
Join our community of savvy shoppers getting daily TV deals delivered directly to their inbox.
By subscribing, you agree to our Terms and Privacy Policy.
