We dug into In Common Beauty — the brand founded by Hollywood’s go-to hairstylists — to figure out if it actually lives up to the hype, or if you’re just paying for the celebrity connection. Here’s everything VYDtoday found after researching the brand, its products, and what real users are saying.
TABLE OF CONTENTS
Introduction to In Common Beauty
In Common Beauty is a luxury hair care treatment brand founded by celebrity hairstylists Nikki Lee and Riawna Capri — the co-owners of Nine Zero One Salon in West Hollywood, California. Since opening their salon in 2009, the duo built a reputation styling A-listers like Kate Hudson, Selena Gomez, Emma Roberts, Julianne Hough, and Nina Dobrev. When they launched In Common Beauty in 2018 in partnership with Luxury Brand Partners (LBP), the idea was simple: bring the same salon-quality results home.
The brand’s philosophy centers on inclusivity — products designed to work across every hair type and texture, not just a select few. What caught VYDtoday’s attention is that they’re not trying to sell you a 15-step routine. Instead, they built a customizable system where you pick what your hair actually needs: moisture, strength, or smoothness — and build from there.
Products In Common Beauty Offers
VYDtoday went through the full In Common lineup. Here’s what the brand actually sells:
- Clear Haze Universal Shampoo — A lightweight foam formula (yes, it dispenses like mousse) that cleanses without stripping. Safe for color-treated hair, works on all textures, and free from harsh sulfates.
- Velvet Cloud Universal Mask — A rinse-out treatment mask paired with the shampoo. Applied after the Booster for deeper conditioning.
- Boosters (Smooth, Moisture, Strength) — These are the core of the In Common system. Applied before your conditioner or mask, each Booster targets a specific concern. The Smooth Booster uses hyaluronic acid to fight frizz and flyaways. The Moisture Booster addresses dehydration. The Strength Booster reduces breakage.
- Magic Myst Universal Elixir — A multi-tasking leave-in spray that works as a conditioner, detangler, heat protectant, and smoothing treatment all at once. Works on wet or dry hair.
- Leave-In Hair Repair Treatment — Targets damage through what the brand calls the Cellular Membrane Complex — repairing broken bonds and protecting the cuticle against heat and chemical processing.
The brand’s proprietary technology is the C3 Custom Care Complex™, which they say works on a targeted level — fixing only the damaged, porous areas of the hair without weighing down the healthy parts. Two silk proteins and avocado oil form a flexible net around each hair fiber, driving nutrients deep into the cortex.
All products are color-safe, extension-safe, cruelty-free, free from heavy silicones, and carry UV/heat protection in every formula.
Why You Should Buy from In Common Beauty
VYDtoday’s take: the case for In Common comes down to a few things that most luxury hair brands don’t get right together.
The customizable booster system is genuinely smart. Instead of buying five separate products and guessing what works, you pick one targeted booster based on your specific issue — frizz, dryness, or breakage — and layer it with the universal products you already use. That’s practical design, not just marketing.
The ingredient philosophy is cleaner than most brands at this price point. No harmful fillers, no harsh sulfates, no heavy silicones, no animal testing. They use cosmetic-grade alcohols that don’t dry hair out, and food-grade preservatives over synthetic ones.
The celebrity endorsement here actually means something — not because celebrities are using it, but because the founders are working hairstylists with 15+ years of hands-on client experience. These aren’t influencers slapping their name on a product. Nikki Lee and Riawna Capri formulated this line because they couldn’t find a treatment good enough to recommend to their clients.
Real user feedback consistently points to the Magic Myst and the Leave-In Treatment as standout products — with multiple people noting their hair felt lighter and healthier without the greasy residue that other treatments leave behind. Professionals who tested it also reported visible transformation after a single use.
In Common Beauty: Current Deals
| Feature | In Common Beauty | Olaplex | K18 |
|---|---|---|---|
| Technology | C3 Custom Care Complex™ | Bond-building (disulfide bonds) | Peptide repair (polypeptide chains) |
| Customizable System | Yes (Boosters) | No | No |
| Color Safe | Yes | Yes | Yes |
| Cruelty-Free | Yes | Yes | Yes |
| Price Range | $30–$45 per product | $28–$38 per product | $29–$75 per product |
| Best For | All-around damage + customization | Long-term bond repair | Fast results, bleach damage |
| Celebrity Founded | Yes (pro stylists) | No | No |
| Return Policy | 60 days | 30 days | 30 days |
VYDtoday’s read on this: Olaplex is the safest long-term investment for chemically processed hair. K18 wins on speed — results in 4 minutes is a real advantage. In Common sits in an interesting middle ground — it’s the most customizable of the three, and the booster system gives it an edge for people who want a routine that adapts to different hair concerns week to week. The 60-day return policy is also notably more generous than either competitor.
Pros and Cons
✅ Pros
- Genuinely customizable system — not one-size-fits-all
- Free from sulfates, heavy silicones, and harmful fillers
- Color-safe, extension-safe, heat + UV protection in every product
- Founded by professional working stylists, not just a celebrity name
- 60-day return guarantee
- Works across all hair types and textures
- Rewards program available for salon professionals
❌ Cons
- Limited SKU count — not a full haircare range yet
- Premium pricing ($30–$45 per product)
- Some users report an initial adjustment period before results show
- Less widely available in physical stores than Olaplex or K18
- Booster system requires correct layering — slight learning curve
Discounts, Coupon Codes & Gift Cards
VYDtoday found that In Common Beauty regularly runs promotions, and there are a few reliable ways to save:
- Email & Text Sign-Up: Subscribing to their newsletter gets you 15% off your first order — this is the easiest and most consistent discount available.
- Promo Code SAVE40: Community-verified as recently as December 2025. Worth trying at checkout.
- Promo Code CHECKOUT25: Multiple users reported this working through late 2025 for 25% off sitewide.
- WELCOME25: A welcome discount code shared in late 2025 — best suited for new customers.
- HOLIDAY30: Seasonal code reported around the holiday period for 30% off.
- Ulta Beauty: As of May 2026, In Common Beauty products are now available at Ulta Beauty, which means you can stack Ulta loyalty points and occasional Ulta-wide sales.
- Rakuten: In Common Beauty is listed on Rakuten with up to 10% cash back on purchases.
- Sale Section: The brand runs a dedicated sale section on their website with rotating discounts on popular products.
Note: Coupon codes have varying expiry dates. VYDtoday recommends checking sites like SimplyCodes or DontPayFull for the most current verified codes before checkout.
Final Verdict
In Common Beauty is not a gimmick. VYDtoday’s research points to a brand that was built with a clear purpose — real results for real hair — by people who’ve spent careers working on it professionally. The C3 technology, the clean ingredient list, and especially the customizable booster system make this a genuinely thoughtful product line, not just another celebrity-adjacent launch.
Is it worth buying? If your main concern is damaged, frizzy, or over-processed hair and you want something that adapts to your specific needs without a complicated 10-step routine — yes, it is. The Magic Myst and the Leave-In Treatment are the two products VYDtoday would start with.
If budget is tight, wait for a coupon code (SAVE40 or email signup discount) and grab one of those entry-point products first before committing to the full system.
You can explore more brands on our Beauty & Hair Care category page.
