Streak-free color, no orange tint, and half-off pricing on the products The View just featured. Here’s what our research uncovered about Tanceuticals’ real value.
Tanceuticals has built its name as a self-tanning brand promising a natural, sunless glow without the streaks, smell, or orange cast that plague cheaper formulas. It’s the tanning line recently featured in ABC’s “View Your Deal” segment on The View, and shoppers are rushing to see if the hype holds up. VYDToday researched this brand’s deals to help you decide if it is worth buying.
Our research found that Tanceuticals has been named among the top self-tanning brands by outlets like Shape and Marie Claire, and it’s currently ranked the #1 self tanner by SelfTanning.com out of more than 400 brands reviewed.
We discovered that the brand backs every purchase with a 30-day, no-questions-asked moneyback guarantee, which lowers the risk for anyone trying self-tanner for the first time.
Shade range covers Light through Ultra Dark, plus a Custom/Express option
Separate face-specific formulas rather than one product for the whole body
Coconut-scented formula marketed as odor-free compared to typical self-tanners
Free shipping on orders over $35
Tanceuticals vs Competitors
Feature
Tanceuticals
Tan-Luxe
St. Tropez
Loving Tan
Shade Range
Light to Ultra Dark, plus Custom/Express
Light to Dark
Light to Dark
Light to Ultra Dark
Face-Specific Line
Yes, lotion, serum, and drops
Yes, drops only
Limited
No
Starting Price
$29.95
$38
$32
$30
Return Policy
30-day moneyback guarantee
Standard 30-day return
Standard 30-day return
30-day return
Free Shipping Threshold
$35
$50
$50
$45
Our research at vydtoday found Tanceuticals sits at a lower entry price than most of its direct rivals while still covering the same shade range. We also found its dedicated face-only formulas give it an edge over brands that only sell one all-purpose tanner.
Pros and Cons
✅ Pros
Wide shade range for all skin tones
Dedicated face-specific formulas
30-day moneyback guarantee
No harsh self-tanner smell
Free shipping over $35
❌ Cons
Higher price than drugstore tanners
Application mitt sold separately
Requires reapplication every few days
Shade matching needs some trial and error
Limited to online purchase only
Discounts, Coupon Codes & Gift Cards
Our team found that Tanceuticals runs its full catalog through a Rewards loyalty program, letting shoppers earn points toward future discounts on every purchase.
We discovered a Refer-A-Friend program built into the same Rewards system, giving both the referrer and the new customer a reward once a referral converts.
The View Your Deal segment is currently offering 50% to 52% off Tanceuticals body lotions, mousses, face products, and its tanning mitt, all exclusive to this official ABC “The View” TV promotion.
Our research also found a subscription option on the brand’s site, which typically knocks a percentage off recurring self-tanner orders.
Final Verdict
We recommend Tanceuticals for shoppers who want a self-tanner with an actual track record, backed by editorial mentions from Shape and Marie Claire and a top ranking from SelfTanning.com, rather than an unproven new brand.
Our research suggests it’s most worth buying right now while the View Your Deal discount runs at roughly 50% off, especially for anyone trying the face-specific serums or drops for the first time. It’s less worth it at full price if you only want an occasional touch-up tan, since the per-bottle cost sits above drugstore alternatives.
You can explore more brands on our related Beauty & Fitness page.
Never Miss a Deal Again
Join our community of savvy shoppers getting daily TV deals delivered directly to their inbox.
By subscribing, you agree to our Terms and Privacy Policy.
