Detergent-free hair care that’s rewriting the rules of clean. Hairstory’s View Your Deal offers make its cult-favorite New Wash more affordable than ever.
p>Hairstory built its entire brand around ditching traditional shampoo in favor of a cleansing cream that skips harsh detergents and foaming agents. The brand has built a loyal following of nearly a million New Wash users who swear by its gentler approach to washing hair. VYDToday researched this brand’s deals to help you decide if it is worth buying.
AQUA GUARD Pre-Swim Hair Defense | Soft, Tangle-Free Hair After Every Swim | Prevents Chlorine Damage | Made in California | Color Safe, Leaves Hair Smelling Great | 5.3 oz (2 Pack)
OUAI Fine Hair Conditioner – Volumizing Conditioner for Fine Hair Made with Keratin, Biotin and Chia Seed Oil – Adds Softness, Bounce and Volume – Free from Parabens, Sulfates, and Phthalates (10 Oz)
I DEW CARE Tap Secret Dry Shampoo Powder with Biotin – Tap Secret Original | Strengthening & Volumizing, Refillable, Travel size, Non-aerosol, Brunette, Korean Ginseng, Stocking Stuffers, 0.24 Oz
Our research found that Hairstory’s core pitch, replacing shampoo entirely with a cleansing cream, is backed by its own consumer study, where 8 out of 10 testers said New Wash was the best product they’d ever used on their hair.
We discovered that the brand leans heavily on refill and subscription options, which lowers the long-term cost of staying loyal to the New Wash system.
Formulated around essential oils instead of sulfates or harsh foaming agents
Backed by real stylist endorsements, not just marketing copy
Refill pouches reduce plastic waste and per-use cost over time
Hairstory vs Competitors
Feature
Hairstory
Function of Beauty
Living Proof
Briogeo
Formula Type
Detergent-free cleansing cream
Custom-blended shampoo/conditioner
Sulfate-free shampoo/conditioner
Clean, sulfate-free formulas
Starting Price
$48 (New Wash Original)
$30+ per bottle
$29+ per bottle
$26+ per bottle
Refill Program
Yes, pouch refills available
No
No
No
Free Shipping Threshold
$55
$35
$45
$35
After analyzing all four brands, we found that Hairstory stands apart mainly on its no-shampoo approach and refill infrastructure, while the others compete more on personalization or sulfate-free positioning. For more brand comparisons like this, check out vydtoday.
Pros and Cons
✅ Pros
Detergent-free formula is gentler on scalp
Refill pouches cut long-term cost
Works across multiple hair types
Backed by real stylist testimonials
Bundle builder allows custom savings
❌ Cons
Higher price point than drugstore shampoo
Takes an adjustment period for some hair types
Free shipping threshold is $55
Not a traditional lather, which can feel unfamiliar
Limited in-store availability
Discounts, Coupon Codes & Gift Cards
Our team found that Hairstory currently offers up to 20% off when building a custom bundle of up to five products on its main site.
We discovered a subscription option that saves up to 30% on every New Wash order for repeat shoppers.
Through View Your Deal’s official TV segment, Hairstory is offering 50% off select New Wash, Pre-Wash, and styling products, plus discounted value sets, exclusively for viewers.
New subscribers to the Hairstory email list receive a special sign-up offer on their first order.
Final Verdict
We recommend Hairstory for anyone frustrated with traditional shampoo or looking to simplify a multi-step hair routine into one cleansing cream. Our research suggests it delivers real results for people with dry, oily, or color-treated hair alike.
It’s worth buying if you’re ready to commit to a different washing method and want long-term savings through refills and subscriptions. It may not be worth it if you’re looking for an instant lather experience or a rock-bottom drugstore price point.
You can explore more brands on our related Beauty & Fitness page.
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