Soft, sustainable, and made to match — but do the deals actually add up? VYDToday breaks down what’s worth grabbing before the discount disappears.

Butterblu is a baby and toddler clothing brand built around GOTS-certified organic cotton, “Made to Match” color collections, and cozy everyday essentials for sizes Preemie through 7Y. The brand has been featured on Oprah’s Favorite Things list and is known for its coordinated family pajama sets. VYDToday researched this brand’s deals to help you decide if it is worth buying.

What’s Inside the Butterblu Closet

Baby Bodysuits & Layers

• Short and long sleeve bodysuit packs (Avery, Blake, Sam) come in 5- and 10-packs, ideal for daily diaper changes
• Expandable necklines and nickel-free snaps make dressing newborns easier
• Available in coordinated “Happy Hues” colorways like Terra, Sage, and Sorbet

Toddler Tees, Pants & Sets

• Taylor 5-pack short sleeve tees and Jordan 4-pack jogger pants are bestsellers with 18-22 reviews each
• Designed to mix and match across the Made to Match color palettes
• Payton thermal henleys add a layering option for cooler months

Gigglings Pajamas

• Hand-illustrated 2-piece PJ sets in playful prints like Mac to My Cheese and Dino Scream
• Snug-fit footed Cruz sleepers available for the 12-24 month range
• Matching Family Jammies extend the same prints to adults and even pets

Bath, Bedding & Nursery

• Robin robes, Harper hooded towels, and River washcloth packs follow the same matching themes
• Nursery collections like Fern + Feather and Puppy Party bundle crib sheets, blankets, and swaddles
• Bath sets like the Splash Squad 7-piece bundle are built for gifting

Gift Sets

• Pre-bundled organic baby gift sets sorted by price, from under $25 to under $100
• Sized for newborn through 9 months, making them easy baby-shower picks
• Unisex, boy, and girl-specific options are all available

Butterblu: The Current Deals

Top Pick

BIBaDO – Long Sleeve Baby Bibs – Babies & Toddlers 6-36 Months – Coverall Baby Led Weaning Bib – Easy Wipe, Soft & Waterproof

Check Deal on Amazon

Best Value

Gerber Unisex-Baby 8-pack Short Sleeve Onesies Bodysuits

Check Deal on Amazon

Highly Rated

Burt’s Bees Baby Bodysuits, Short Sleeve and Long Sleeve One-Pieces, 100% Organic Cotton

Check Deal on Amazon

Avery - Short Sleeve Bodysuit, 10 Pack - White

$48.99

$24.50

50%OFF

SHOP NOW

Avery - Short Sleeve Bodysuit, 10 Pack - Stone Ombre Rainbow

$54.99

$27.50

50%OFF

SHOP NOW

Avery - Short Sleeve Bodysuit, 10 Pack - Stone Natural Rainbow

$54.99

$27.50

50%OFF

SHOP NOW

Avery - Short Sleeve Bodysuit, 10 Pack - Natural Sage Rainbow

$54.99

$27.50

50%OFF

SHOP NOW

Avery - Short Sleeve Bodysuit, 10 Pack - Seafoam Terra Rainbow

$54.99

$27.50

50%OFF

SHOP NOW

Avery - Short Sleeve Bodysuit, 10 Pack - Sunny Blue Rainbow

$54.99

$27.50

50%OFF

SHOP NOW

Avery - Short Sleeve Bodysuit, 10 Pack - Sunny Pink Rainbow

$54.99

$27.50

50%OFF

SHOP NOW

Avery - Short Sleeve Bodysuit, 10 Pack - Sorbet Frost Rainbow

$54.99

$27.50

50%OFF

SHOP NOW

Avery - Short Sleeve Bodysuit, 10 Pack - Sunset Haze Rainbow

$54.99

$27.50

50%OFF

SHOP NOW

Avery - Short Sleeve Bodysuit, 5 Pack - White

$24.99

$12.50

50%OFF

SHOP NOW

Avery - Short Sleeve Bodysuit, 5 Pack - Stone

$29.99

$15

50%OFF

SHOP NOW

Avery - Short Sleeve Bodysuit, 5 Pack - Natural

$29.99

$15

50%OFF

SHOP NOW

Avery - Short Sleeve Bodysuit, 5 Pack - Seafoam

$29.99

$15

50%OFF

SHOP NOW

Avery - Short Sleeve Bodysuit, 5 Pack - Terra

$29.99

$15

50%OFF

SHOP NOW

Avery - Short Sleeve Bodysuit, 5 Pack - Sage

$29.99

$15

50%OFF

SHOP NOW

Avery - Short Sleeve Bodysuit, 5 Pack - Blue

$29.99

$15

50%OFF

SHOP NOW

Avery - Short Sleeve Bodysuit, 5 Pack - Sunny

$29.99

$15

50%OFF

SHOP NOW

Avery - Short Sleeve Bodysuit, 5 Pack - Pink

$29.99

$15

50%OFF

SHOP NOW

Avery - Short Sleeve Bodysuit, 5 Pack - Sorbet

$29.99

$15

50%OFF

SHOP NOW

Avery - Short Sleeve Bodysuit, 5 Pack - Frost

$29.99

$15

50%OFF

SHOP NOW

Avery - Short Sleeve Bodysuit, 5 Pack - Haze

$29.99

$15

50%OFF

SHOP NOW

Avery - Short Sleeve Bodysuit, 5 Pack - Sunset

$29.99

$15

50%OFF

SHOP NOW

Avery - Short Sleeve Bodysuit, 5 Pack - Pink Sunrise

$29.99

$15

50%OFF

SHOP NOW

Avery - Short Sleeve Bodysuit, 5 Pack - Strawberry

$29.99

$15

50%OFF

SHOP NOW

Blake - Long Sleeve Bodysuit, 10 Pack - White

$58.99

$29.50

50%OFF

SHOP NOW

Blake - Long Sleeve Bodysuit, 10 Pack - Stone Ombre Rainbow

$64.99

$32.50

50%OFF

SHOP NOW

Blake - Long Sleeve Bodysuit, 10 Pack - Stone Natural Rainbow

$64.99

$32.50

50%OFF

SHOP NOW

Blake - Long Sleeve Bodysuit, 10 Pack - Seafoam Terra Rainbow

$64.99

$32.50

50%OFF

SHOP NOW

Blake - Long Sleeve Bodysuit, 10 Pack - Sunny Blue Rainbow

$64.99

$32.50

50%OFF

SHOP NOW

Blake - Long Sleeve Bodysuit, 10 Pack - Sunny Pink Rainbow

$64.99

$32.50

50%OFF

SHOP NOW

Blake - Long Sleeve Bodysuit, 10 Pack - Sorbet Frost Rainbow

$64.99

$32.50

50%OFF

SHOP NOW

Blake - Long Sleeve Bodysuit, 10 Pack - Sunset Haze Rainbow

$64.99

$32.50

50%OFF

SHOP NOW

Blake - Long Sleeve Bodysuit, 5 Pack - White

$29.99

$15

50%OFF

SHOP NOW

Blake - Long Sleeve Bodysuit, 5 Pack - Stone

$34.99

$17.50

50%OFF

SHOP NOW

Blake - Long Sleeve Bodysuit, 5 Pack - Natural

$34.99

$17.50

50%OFF

SHOP NOW

Blake - Long Sleeve Bodysuit, 5 Pack - Seafoam

$34.99

$17.50

50%OFF

SHOP NOW

Blake - Long Sleeve Bodysuit, 5 Pack - Terra

$34.99

$17.50

50%OFF

SHOP NOW

Blake - Long Sleeve Bodysuit, 5 Pack - Sage

$34.99

$17.50

50%OFF

SHOP NOW

Blake - Long Sleeve Bodysuit, 5 Pack - Blue

$34.99

$17.50

50%OFF

SHOP NOW

Blake - Long Sleeve Bodysuit, 5 Pack - Sunny

$34.99

$17.50

50%OFF

SHOP NOW

Blake - Long Sleeve Bodysuit, 5 Pack - Pink

$34.99

$17.50

50%OFF

SHOP NOW

Blake - Long Sleeve Bodysuit, 5 Pack - Sorbet

$34.99

$17.50

50%OFF

SHOP NOW

Blake - Long Sleeve Bodysuit, 5 Pack - Frost

$34.99

$17.50

50%OFF

SHOP NOW

Blake - Long Sleeve Bodysuit, 5 Pack - Sunset

$34.99

$17.50

50%OFF

SHOP NOW

Blake - Long Sleeve Bodysuit, 5 Pack - Haze

$34.99

$17.50

50%OFF

SHOP NOW

Blake - Long Sleeve Bodysuit, 5 Pack - Pink Sunrise

$34.99

$17.50

50%OFF

SHOP NOW

Sam - Sleeveless Bodysuits, 10 Pack - White

$54.99

$27.50

50%OFF

SHOP NOW

Sam - Sleeveless Bodysuits, 10 Pack - Stone Ombre Rainbow

$54.99

$27.50

50%OFF

SHOP NOW

Sam - Sleeveless Bodysuits, 10 Pack - Stone Natural Rainbow

$54.99

$27.50

50%OFF

SHOP NOW

Sam - Sleeveless Bodysuits, 10 Pack - Seafoam Terra Rainbow

$54.99

$27.50

50%OFF

SHOP NOW

Sam - Sleeveless Bodysuits, 10 Pack - Sunny Blue Rainbow

$54.99

$27.50

50%OFF

SHOP NOW

Sam - Sleeveless Bodysuits, 10 Pack - Sunny Pink Rainbow

$54.99

$27.50

50%OFF

SHOP NOW

Sam - Sleeveless Bodysuits, 10 Pack - Sorbet Frost Rainbow

$54.99

$27.50

50%OFF

SHOP NOW

Sam - Sleeveless Bodysuits, 10 Pack - Sunset Haze Rainbow

$54.99

$27.50

50%OFF

SHOP NOW

Sam - Sleeveless Bodysuits, 5 Pack - White

$24.99

$12.50

50%OFF

SHOP NOW

Sam - Sleeveless Bodysuits, 5 Pack - Stone

$29.99

$15

50%OFF

SHOP NOW

Sam - Sleeveless Bodysuits, 5 Pack - Natural

$29.99

$15

50%OFF

SHOP NOW

Sam - Sleeveless Bodysuits, 5 Pack - Seafoam

$29.99

$15

50%OFF

SHOP NOW

Sam - Sleeveless Bodysuits, 5 Pack - Terra

$29.99

$15

50%OFF

SHOP NOW

Sam - Sleeveless Bodysuits, 5 Pack - Sage

$29.99

$15

50%OFF

SHOP NOW

Sam - Sleeveless Bodysuits, 5 Pack - Blue

$29.99

$15

50%OFF

SHOP NOW

Sam - Sleeveless Bodysuits, 5 Pack - Sunny

$29.99

$15

50%OFF

SHOP NOW

Sam - Sleeveless Bodysuits, 5 Pack - Pink

$29.99

$15

50%OFF

SHOP NOW

Sam - Sleeveless Bodysuits, 5 Pack - Sorbet

$29.99

$15

50%OFF

SHOP NOW

Sam - Sleeveless Bodysuits, 5 Pack - Frost

$29.99

$15

50%OFF

SHOP NOW

Sam - Sleeveless Bodysuits, 5 Pack - Sunset

$29.99

$15

50%OFF

SHOP NOW

Sam - Sleeveless Bodysuits, 5 Pack - Haze

$29.99

$15

50%OFF

SHOP NOW

Sam - Sleeveless Bodysuits, 5 Pack - Strawberry

$29.99

$15

50%OFF

SHOP NOW

Sterling - Side Snap Bodysuit, 3 Pack - White

$24.99

$12.50

50%OFF

SHOP NOW

Sterling - Side Snap Bodysuit, 3 Pack - Black Twinkle

$29.99

$15

50%OFF

SHOP NOW

Sterling - Side Snap Bodysuit, 3 Pack - Gray Twinkle

$29.99

$15

50%OFF

SHOP NOW

Sterling - Side Snap Bodysuit, 3 Pack - Sage Twinkle

$29.99

$15

50%OFF

SHOP NOW

Sterling - Side Snap Bodysuit, 3 Pack - Seafoam

$29.99

$15

50%OFF

SHOP NOW

Sterling - Side Snap Bodysuit, 3 Pack - Terra

$29.99

$15

50%OFF

SHOP NOW

Sterling - Side Snap Bodysuit, 3 Pack - Rawr-Some Check

$29.99

$15

50%OFF

SHOP NOW

Sterling - Side Snap Bodysuit, 3 Pack - Little Bugger Check

$29.99

$15

50%OFF

SHOP NOW

Sterling - Side Snap Bodysuit, 3 Pack - Floral Fields Check

$29.99

$15

50%OFF

SHOP NOW

Sterling - Side Snap Bodysuit, 3 Pack - Pink Twinkle

$29.99

$15

50%OFF

SHOP NOW

Sterling - Side Snap Bodysuit, 3 Pack - Sorbet

$29.99

$15

50%OFF

SHOP NOW

Ashley - Ruffle Shoulder Long Sleeve Bodysuit, 10 Pack - Sorbet Frost Rainbow

$74.99

$37.50

50%OFF

SHOP NOW

Ashley - Ruffle Shoulder Long Sleeve Bodysuit, 10 Pack - Sunset Haze Rainbow

$74.99

$37.50

50%OFF

SHOP NOW

Ashley - Ruffle Shoulder Long Sleeve Bodysuit, 5 Pack - Sorbet

$39.99

$20

50%OFF

SHOP NOW

Ashley - Ruffle Shoulder Long Sleeve Bodysuit, 5 Pack - Frost

$39.99

$20

50%OFF

SHOP NOW

Ashley - Ruffle Shoulder Long Sleeve Bodysuit, 5 Pack - Sunset

$39.99

$20

50%OFF

SHOP NOW

Ashley - Ruffle Shoulder Long Sleeve Bodysuit, 5 Pack - Haze

$39.99

$20

50%OFF

SHOP NOW

Ashley - Ruffle Shoulder Long Sleeve Bodysuit, 5 Pack - Pink Sunrise

$39.99

$20

50%OFF

SHOP NOW

Ashley - Ruffle Shoulder Long Sleeve Bodysuit, 5 Pack - Natural

$39.99

$20

50%OFF

SHOP NOW

Rory - Ruffle Shoulder Short Sleeve Bodysuit, 10 Pack - Sorbet Frost Rainbow

$64.99

$32.50

50%OFF

SHOP NOW

Rory - Ruffle Shoulder Short Sleeve Bodysuit, 10 Pack - Sunset Haze Rainbow

$64.99

$32.50

50%OFF

SHOP NOW

Rory - Ruffle Shoulder Short Sleeve Bodysuit, 5 Pack - Sorbet

$34.99

$17.50

50%OFF

SHOP NOW

Rory - Ruffle Shoulder Short Sleeve Bodysuit, 5 Pack - Frost

$34.99

$17.50

50%OFF

SHOP NOW

Rory - Ruffle Shoulder Short Sleeve Bodysuit, 5 Pack - Sunset

$34.99

$17.50

50%OFF

SHOP NOW

Rory - Ruffle Shoulder Short Sleeve Bodysuit, 5 Pack - Haze

$34.99

$17.50

50%OFF

SHOP NOW

Rory - Ruffle Shoulder Short Sleeve Bodysuit, 5 Pack - Pink Sunrise

$34.99

$17.50

50%OFF

SHOP NOW

Taylor - Short Sleeve T-shirt, 10 Pack - White

$48.99

$24.50

50%OFF

SHOP NOW

Taylor - Short Sleeve T-shirt, 10 Pack - Stone Ombre Rainbow

$54.99

$27.50

50%OFF

SHOP NOW

Taylor - Short Sleeve T-shirt, 10 Pack - Stone Natural Rainbow

$54.99

$27.50

50%OFF

SHOP NOW

Taylor - Short Sleeve T-shirt, 10 Pack - Seafoam Terra Rainbow

$54.99

$27.50

50%OFF

SHOP NOW

Taylor - Short Sleeve T-shirt, 10 Pack - Sunny Blue Rainbow

$54.99

$27.50

50%OFF

SHOP NOW

Taylor - Short Sleeve T-shirt, 10 Pack - Sunny Pink Rainbow

$54.99

$27.50

50%OFF

SHOP NOW

Top Pick

Ruliby Baby Bodysuit and Pant Set 10-pcs Cotton Soft Newborn Boy Girl Clothes Outfits

Check Deal on Amazon

Best Value

Onesies Brand Unisex Baby 3 Outfit Bundle Mix Match Pants Set

Check Deal on Amazon

Highly Rated

Simple Joys by Carter’s baby-girls 6-piece Bodysuits (Short and Long Sleeve) and Pants Set

Check Deal on Amazon

Why Parents Keep Coming Back to Butterblu

Our research found that Butterblu’s biggest strength is consistency — every Made to Match collection ties bodysuits, pajamas, bottoms, and nursery pieces into the same color story, so parents aren’t stuck guessing what goes together.

We discovered that the brand leans heavily on GOTS-certified organic cotton across nearly its entire catalog, which matters for parents specifically shopping for sensitive newborn skin. After analyzing the bestseller list, a few items stood out:

• Avery bodysuit packs with 40+ reviews and consistent praise for fit
• Taylor toddler tees and Jordan joggers, both repeat bestsellers
• Gigglings pajama sets with 26 reviews and frequent restocks

We found that the brand’s recent recognition on Oprah’s Favorite Things 2025 list has pushed several pajama and bath sets into high demand, which is worth knowing if you’re eyeing a specific print before it sells out.

Butterblu vs Other Organic Baby Brands

Our research at vydtoday found that Butterblu’s size range goes further than most direct competitors, covering preemie sizes through 7Y in one place. Where it stands out most is the Made to Match system, which makes building a coordinated nursery or wardrobe simpler than piecing it together across brands.

Pros and Cons

Discounts, Coupon Codes & Gift Cards

• Our team found Butterblu’s site currently running a 20% off bundle promotion through its newsletter signup form.
• We discovered exclusive View Your Deal offers on Avery, Blake, Sam, and Sterling bodysuit packs, all marked 50% off as part of View Your Deal’s official TV segment.
• These View Your Deal prices are time-limited, with stock reserved only until the segment airs and holds lifting shortly after.
• Our research found a newsletter signup option offering “exciting updates and exclusive discounts” for subscribers.

Final Verdict

We recommend Butterblu for parents who want organic, GOTS-certified basics that can be mixed and matched across a baby’s first several years without hunting for coordinating prints elsewhere.

Our research suggests it’s worth buying when bodysuit and pajama multi-packs are discounted, since the per-piece cost drops significantly and the organic cotton holds up to repeated washing. It may be less worth it if you only need a single item, as full-price multi-packs carry a premium compared to single-item competitors.

You can explore more brands on our related Apparel page.